Best Marketing Tools for Small Businesses
Running a small biz isn’t just about doing what you love—it’s also about figuring out how to get people to actually notice you and why they should choose you out of the bazillion other folks out there. And let’s be really real, marketing can feel overwhelming when you’re juggling a million other things. That’s why finding the best marketing tools for small businesses is such a game-changer. The right tools don’t just make life easier—they help you connect with your dreamiest clients, prevent your brand from being a hot mess, and free up time so you can actually enjoy the business you’ve built.
Here’s are the types of marketing tools every small business owner needs—calling out my favorites for you to try:
Social media schedulers
Email marketing platforms
Website platforms
All-in-one marketing software
Ready to dig into the best marketing tools for small business—the ones I actually use? I kept this super skimmable so you can zip through and grab the nuggets fast. Quick heads-up: I included affiliate links. If you click, I may earn a small commission—and you’ll snag a discount. Win-win, friends.
About the Author
Hi friend—I’m Danison, owner and artist behind Bowtie & Brush. While most people know me for painting live watercolor guest portraits and personalizing keepsakes at weddings, I’m also a CPA and small business owner who gets just how overwhelming marketing can feel. That’s why I share tools, tips, and systems that help wedding pros and creatives make marketing less stressful (aaand way more fun).
The best social media schedulers for small business
For small business owners, social media isn’t just about posting, it’s about showing up consistently with content that actually helps them (read: not posting just to post). But trying to do that in real time every day can quickly turn into a time suck. And (actually) that is the quickest way to feeling like being on social media is just too hard.
Social media schedulers turn the pressure dial way down by letting you plan and scheduling posts in advance, so you can batch create your content when it works for you. And TBH, this is the best social media scheduler for small businesses.
Enji’s social media scheduler is my bestie for planning, repurposing, and publishing across platforms. It streamlines content into a visual calendar so I can see what’s going out and where—without the tab-juggling.
Best for: solo small business owners who want an easy, brand-voicy way to repurpose content across Instagram, TikTok, LinkedIn, and Pinterest.
Favorite Features
Multi-platform posting (Instagram, TikTok, LinkedIn, Pinterest) with quick repurposing
Brand-voice integration and idea generators that keep captions sounding like me
Drag-and-drop calendar to rearrange posts by day and platform in seconds
Smart suggestions that auto-add posting slots based on my usual schedule (one click to confirm)
Pros
Intuitive, user-friendly calendar view—less guessing, more doing
Repurposes one idea into platform-specific posts fast
Fewer tools to juggle; everything lives in one place
Con
Can’t add music inside the scheduler for social posts, though Instagram now lets you add music after publishing, so it still gets the job done!
I can map my week (or month) at a glance, tweak timing with drag-and-drop, and keep each platform feeling unique without it being so repetitive. And all the built in tasks and suggestions help me stay consistent without overthinking. And because it keeps my brand voice, I’m creating more content with way less friction.
Try Enji’s social media scheduler and get a discount when you use my referral link.
The best email marketing tools
Email marketing platforms help small businesses build and maintain direct relationships with their audience—without relying on changing algorithms or paid ads. From automated welcome sequences to timely promotions, these tools let you nurture leads, stay tip top-of-mind with customers, and drive consistent sales—all while tracking exactly what’s working. Here is my top pick for small businesses.
Flodesk is my go-to for sending gorgeous, on-brand emails without the heavy lift. It’s intuitive to build from scratch or customize their templates, and the analytics make it easy to see what’s working.
Best for: small business owners and wedding pros who want beautiful emails and simple automations—minus the tech headache.
Favorite Features
User friendly editor with stylish, easy-to-customize templates
Audience segmenting for different lists (corporate, vendor friends, couples)
Handy integrations (I connect it with my CRM of choice, HoneyBook)
Pros
Fast, intuitive user experience—minimal clicks to publish
Plays nicely in the sandbox with other systems
My referral link gives 50% off your first year, so you can learn without a big upfront cost
Con
After the first year, the full price can feel like a sticker shock
It lets me create polished emails in minutes and segment messages so the right people get the right info. Automations + clear reporting keep my marketing working while I’m traveling or painting live. The vibe is luxe yet simple—fits my brand and stays worth it even after that first-year deal.
Try Flodesk and get 50% off your first year when you use my referral link.
The best website platforms for small business
Your website is the place potential customers and clients will end up on to learn about your business—and first impressions matter. But if you have to call a “website guy” every time you want to update a photo, add a new product, or tweak your services page, you’ll either spend too much or your site will quickly go out of date.
A website platform you can manage yourself puts you in control. You can make changes on your schedule, keep your content fresh, and respond quickly to inquiries—without needing to know a single line of code. And here is my favorite website platform for small businesses.
Squarespace is my go-to for a clean, modern site you can build fast—no code needed. The drag-and-drop editor and polished layouts make it easy to customize without overwhelm.
Best for: small business owners and wedding pros who want a simple, sleek site (with options to add an online shop and scheduling) that just works.
Favorite Features
All-in-one: buy/host your domain and website in the same place
Drag-and-drop builder with elegant, mobile-ready templates
Options to add in e-commerce, scheduling, and lead-capture forms
Pros
Intuitive, beginner-friendly interface—easy to learn and maintain
Looks elevated out of the box; minimal tweaks for a polished feel
Integrates smoothly with other tools you’re likely using
Con
Grid/section-based editor limits ultra-custom layouts unless you add custom code
It lets me launch pages and updates in minutes, not days. The all-in-one setup simplifies my tech stack while keeping everything on-brand and professional. It’s the right balance of beautiful, reliable, and simple—perf for where my business is today.
The best all-in-one marketing software for small business
Enji is my all-in-one home base for planning, writing, and publishing marketing—strategy to execution in one spot. The scheduler rocks, but the real star is the blog-repurposing tool that spins one longform post into platform-specific content in minutes.
Best for: Small business owners who do their own marketing and want to plan, do, and review it in one place.
Favorite Features
Blog repurposing: turns one blog into LinkedIn, Instagram, and TikTok drafts in ~2 minutes—still in your voice
Visual scheduler for manual or automated posting
Built-in copywriter to brainstorm, outline, and finesse captions
Campaign strategy tool that generates goal-based tasks
Pros
Everything’s integrated—no bouncing between disconnected tools
Repurposed content feels unique to each platform (not repetitive)
Makes it easier to stick to a real and consistent marketing posting schedule
Con
All-in-one learning curve—can feel like a lot at first (start with the scheduler, then layer on more features)
It turns my blogs into weeks of channel-specific content fast, so I stay consistent even on busy weeks. The scheduler + task-based campaigns keep me focused on what moves the needle. Enji is the best all-in-one I’ve found for small businesses doing their own marketing. As someone without a formal marketing background, it gave me confidence and a clear, step-by-step strategy so I wasn’t guessing or overwhelmed. With the tools, education, coaching calls, and community, it truly feels like there’s a marketing team behind me—I’m just steering and pressing the buttons. And honestly, it made marketing fun again—I’m actually excited to show up and hit publish.
Bottom line: less tech shuffle, more creating—and it fits my brand voice without so much freakin’ editing.
Try Enji’s all-in-one marketing software and get a discount when you use my referral link.
How to choose the right marketing tools for you
The best marketing tool isn’t necessarily the one with the most features—it’s the one you’ll actually use. So as you research which tool(s) you’re going to try, keep these tips in mind:
You should be able to afford it—Please don’t overspend on software. But also know that you’re going to need to spend some money.
Look for integrations—If you’re looking for software that helps you work more efficiently, integrations are pretty key.
Test before you buy—If there is a free trial, start one. And actually try using the tools during the free trial. But if you run out of time, most companies are happy to give you more if you ask.
Make sure it fits your brain—The best marketing tools are the ones you’ll actually use. And that usually means it fits your brain (read: is intuitive).
Marketing doesn’t have to be stressful or confusing—you just need the right tools (and a little encouragement). Whether you’re batch-creating social posts, sending out polished emails, or repurposing blogs into weeks of content, the goal is the same: to connect with your dream clients while keeping your biz sustainable.
And hey—if you try one of these tools, use my referral links to snag a discount!
